Crafty advertising in desperate times - something we'll be seeing more of! The company selling homeopathic cold remedy Airborne has purchased the back-page of THR, featuring a full-page ad offering $1 million dollars to the first Oscar winner willing to include Airborne in his/her acceptance speech. Specifically, "I'd like to thank Airborne for this award." I doubt any of the nominees will bite - but if so, the offer comes with numerous stipulations including a clause prohibiting the winner from making fun of, or later taking back, the podium shout-out. Does my blog about the Oscars count? How about the fact that I've already written my acceptance speech, despite not working in the industry? [Click here to see the full ad]

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