So Not Paris

I can't think of anyone who's gone further to promote a movie than Sacha Baron Cohen as Bruno. It's pretty amazing to think of the lengths in which he's gone in order to get the word out about his project - from his MTV Movie Awards snafu to daily crazy pictures in various locales, Sacha has pulled out all the stops. Very much the opposite from a certain hotel heiress who was hit with allegations that she didn't meet contract expectations for promoting her film. Hope you're taking notes for next time Paris - though god forbid somebody pays to put you in a flick that doesn't require night-vision goggles! Who's the busiest person on the planet? Meanwhile, I hope all this hard work pays off for Bruno at the box office - he certainly deserves it!