If there's money to be made somewhere, trust a wily advertising agency to help grab it. Yes, someone has finally figured out a way to make some cash from all those celebrity Tweets - and it sounds like the famous folk will be taking a cut of the profit. Check it out, via Gawker:
[When show business spots a corner of public consciousness not colonized by product placement and paid endorsements, its experts spring to work to take care of that.
Twitter has been around for years already, but at last Hollywood has completed its exploitation project. The Wrap reports that one brave company has now led the charge for celebrities wishing to sell their 140 characters. They write: Kim Kardashian, Joel McHale, Dr. Drew, Nicole Richie and husband Joel Madden and Audrina Patridge from "The Hills" are just a few of the names who have endorsement deals for their Twitter accounts. The celebs are signing onto a new viral marketing strategy set up by the Los Angeles-based ad agency Ad.ly, which brokers relationships with the advertisers. Currently, Ad.ly has lined up international companies such as Sony Pictures, NBC, Universal, Microsoft and Nestle for the new platform. Lest you think this is just another example of the celebrity oligarchy shoving its will down the public's throat, the twitter-selling network is only to all interested parties who register on Ad.ly's site.]
It hurts me physically to learn that Joel McHale (The Soup's hilarious host on E!) is a part of the fray - the rest of the list contains the usual sellouts. Not to say that I wouldn't take cash for my Tweets if it came my way! Have you heard what happened to the Twitter account "Shit My Dad Says"? I'd be making a mint if I could Tweet freely. Have I mentioned that my mother-in-law follows me on Twitter? I'm just sayin'! Ah, the hell with it - I'm gonna let loose and take my chances. Look for me on CBS soon...
[Photo Credit: For sale.]
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