Is Beyonce's P.R. Machine In Overdrive?

Not only does Beyonce hold the distinction of having the #1 film in the country with Obsessed - she's also been the recipient of several hoaxes. The first was the "soundboard mix" fiasco, in which someone engineered her voice to sound terrible (it's not). The latest involved a lookalike to tour a museum in her place while she was out shopping. Indeed it turns out that Beyonce is not too busy (or full of herself) to show up for a private tour of art - rather it was a scheme cooked up by a local radio station in Vienna. A lot of work has gone into trying to trash Mrs. Jay-Z's reputation as of late. Coincidence, conspiracy theory or someone's misguided P.R. plan to keep her name in the press and her movie afloat?