Reference the attached sale of rights to her name and BIOGRAPHY to an LLC named "JLO HOLDING COMPANY, LLC".
(REGISTRANT) Lopez, Jennifer INDIVIDUAL UNITED STATES CALIFORNIA
(LAST LISTED OWNER) JLO HOLDING COMPANY, LLC LTD LIAB
Type of Mark: TRADEMARK.
SERVICE MARK]
I'm no lawyer... but if Lopez doesn't own her name or rights to her biography, how can she attempt to block someone from using said information? Obviously Jennifer sold off her name to her own company, in some sort of convoluted attempt to make money while simultaneously releasing herself from personal responsibility. Somewhere, somehow that makes sense. I don't stroll in the rarified air of high finance, so I'm unprepared to explain why this move would be financially beneficial. I can only speak from the hyperbole of assumption - what's good for Jennifer Lopez is most assuredly going to benefit J.Lo! The high life might have finally caught up with Jenny From The Block, given that this slippery name swap may have just cost her the injunction against Noa and Meyer. What does that mean for us? Yet another step closer to seeing J.Lo's dirty secrets on the big screen! I don't want to jump ahead of myself, but I'm going to put in my order for movie popcorn now... Stay tuned!
[Photo Credit: She might not be looking so eager in the near future.]

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