The ad shows a toddler boy apologizes to his baby girlfriend
because he didn't call her the night before. She chimes back: "And that milkaholic Lindsay wasn't
over?" He replies:
"Lindsay?". At that point another
baby girl, presumably Lindsay, pops into the video frame and slurs,
"Milk-a-what?"
Lohan is reportedly considering a $100 million lawsuit
according to her lawyer Stephanie Ovadia, who claims that the actress has the
same single-name recognition as Oprah or Madonna. "Many celebrities are known by one name only, and E-Trade is
using that knowledge to profit. They're using her name as a parody of her life. Why didn't they use the name
Susan? This is a subliminal
message. Everybody's talking about
it and saying it's Lindsay Lohan."
Ovadia is seeking an injunction to force the spot off the air and will go after $50 million in exemplary damages and $50 million in compensatory damages for the ad that was seen by over 100 million people on Super Bowl Sunday alone and continues to appear nationally. Grey Group produced the spot for E-Trade. Spokesman Chris Brown said, "We just used a popular baby name that happened to be the name of someone on the account team."]
Ah, yes. Madonna. Oprah. Lindsay. The holy trinity of single-named females for celebrity recognition. It sounds like a club. Shit, Ke$ha has more of a leg to stand on in that regard, and she just joined the party. I get where Lindsay is coming from, but it's kind of funny that she would recognize herself in that commercial. The other thing I'm fascinated by is the fact that LiLo apparently has enough money left to hire a lawyer. I picture Lindsay in some L.A. bar right now, telling everyone what she's gonna do with $100 million windfall...
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